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Doing so provides a lucrative and seamless experience to the targeted audience. It enables marketers to include 3D animations, video, and targeted information into AR-based storefronts, brochures, posters, t-shirts, flyers, and billboards. Business Marketingīusiness marketing is an example of how augmented marketing can add life to static marketing mediums. Shoppers can conveniently view this information on their mobile devices and then share it on social media or other digital channels if they choose to. Some examples include where a garment was made, if it’s part of a sale or promotion, or if it uses sustainable materials. Retail InformationĬlothing store owners can utilize AR experiences to provide shoppers with an interactive way to obtain product details.
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2D visualizations and manual processes limit companies’ abilities to detect data patterns.ĪR companies like Virtualitics can provide new ways to visualize these complex datasets, providing real value to decision-makers. With growing volumes of business data, companies want a better way to visualize it. For example, a worker can see task instructions overlaid on their AR headset, which can guide them through the closest path to the object. Similar to logistics, augmented reality can help warehouse workers navigate. DHL has been exploring this technology for a while. In warehouses, AR-enabled HMDs can be used to improve processes for product picking and packing, assembly, inventory management, and to assist with the training of warehouse staff. This augmented reality example is an efficiency that is important to complex distribution networks. Language TranslationĪR technology empowers logistics staff by providing the right information at the right time and in the right place. The following are a few examples of how augmented reality can support educational objectives. This use case will only continue to get stronger as machine-to-machine IoT technology grows and can feed information directly to AR headsets.
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EchoPixel is one AR company doing work in this space. This can help them with surgical and medical planning. They can see a patient’s MRI results overlaid with their X-Ray results and point out potential trouble areas. Medical Diagnosisĭoctors can use AR headsets and glasses while they perform their jobs to provide them with useful information on the spot. This can cut down on the 40% of failed IVs on the first try.
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Accuvein is a product that digitally scans a person’s arm to identify veins. Nursing AssistanceĪnother augmented reality example in the medical field is for making nurse’s jobs easier in the hospital. Proximie is a company that offers AR surgery tools, letting doctors perform complex tasks digitally and offering a community that can review and comment on the work. By wearing AR glasses, students can see interior organs and bones digitally on a regular test mannequin. Medical TrainingĪugmented Reality apps for medical students help them perform complex procedures digitally first. Listed below are some examples of augmented reality in the medical field.
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